Nokia Theatre
Nokia wanted to introduce a branded experience for visitors to their 7,000-seat theater in downtown Los Angeles. The design is a 4-story glowing glass element inserted into the atrium of the theater lobby. The element is constructed from white back-painted glass panels lit from within by LEDs, and the entire volume slowly changes colors in harmony with the surrounding atrium space.
Visitors experience the element in various ways: as a glowing beacon visible from the exterior plaza, as a backdrop to the vertical circulation within the atrium, and as branded interactive vitrines at each level of the lobby. At the vitrines, visitors can touch and feel Nokia products, which are supported by a backdrop of digital brand stories and product information.
Visitors experience the element in various ways: as a glowing beacon visible from the exterior plaza, as a backdrop to the vertical circulation within the atrium, and as branded interactive vitrines at each level of the lobby. At the vitrines, visitors can touch and feel Nokia products, which are supported by a backdrop of digital brand stories and product information.
Project Team
Eight Inc.
Scott Smardo
BJ Siegel
Lighting Design: ISP Design
